influencer marketing

influencer marketing

Top Female Influencers in Saudi Arabia, KSA
Mar 12
4 min read
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Previously, female influencers in Saudi Arabia were not very popular or highly known. But with the country's fast social and economic development, these Arabian women influencers have become very prominent in many spheres, such as fashion, beauty, fitness, and business. With a mix of tradition and innovation, these women have used online space to voice their creativity and strive for social change.Â
The rise of female influencers in Saudi Arabia matches with the Vision 2030 initiative which promotes women's empowerment and the changing digital environment keeps creating new windows of opportunity for these influencers, putting them at the center as they shape trends, consumer sentiments, and cultural narratives in Saudi Arabia.Â
Saudi Arabia also boasts one of the highest rates of social media usage globally, and companies are aware of the influence women influencers have over consumer behavior. Brands even take the help of the best influencer marketing agency in Saudi Arabia to partner with female influencers in Saudi Arabia to enhance their engagement and popularity.
Having understood how important they have become, let's look at some of the popular female influencers in Saudi Arabia
Top 10 Female Instagrammers in Saudi Arabia, KSA
Zena EmadÂ
Zena Emad is a Saudi Arabian singer and a top female social media influencer in KSA who possesses a beautiful voice. She posts music content, including song covers, live performances, and duets with fellow singers. Her Instagram page also displays fragments of her daily life, fashion, and behind-the-scenes of her profession. Zena was recognized as Spotify's EQUAL Arabia Ambassador. This award came during celebrations of Saudi National Day, identifying her efforts in the cultural sphere. She has collaborated with Saudi Arabian brands, such as Bioderma, Honor, and others.
Sara Mohannad
Sara Mohannad is one of the most famous female influencers in Jeddah. She is extensively known for her traveling content, fashion and beauty tips. She has traveled to destinations like Qatar, Jordan, and Lebanon. She recently partnered with Sephora, Shein Najama, Garnier and Aroya Cruises. She also posts haircare routines, travel glimpses and humourous content on her Instagram which keeps her audience engaged.
Enas Al-Henti
Enas Al-Henti, having done a master's in HR, is an entrepreneur and a popular female Instagram influencer in Saudi Arabia known for her travel content. She has been to numerous locations like London, Istanbul, Dubai, etc. She captures the audience's attention with her aesthetic reels and pictures which are both mesmerizing and satisfying to watch.
Bibi Alabdulmohsen
Bibi Alabdulmohsen is regarded as one of the best Female influencers in Saudi Arabia. Her posts are mostly about fashion, travel, and daily lifestyle experiences. She also regularly posts observations from her travels, like visits to cultural and picturesque spots in Saudi Arabia. She was also awarded with Joy Awards and holds a Golden YouTube play button as well.
Aya Fawzy
Aya Fawzy is highly renowned for traveling with her family to various places throughout the world. She often posts modest fashion ensembles and describes her travels in various places. She has traveled to locations like Egypt, Bali, Thailand, Madrid, etc.Â
Nesma Elgohary
Nesma Elgohary is a popular name amongst female Instagram influencers in Saudi Arabia. Her Instagram feed mostly features fashion, lifestyle, and travel, with styling tips, outfit ideas, and a look into her private life. She also has diversified into film production as an assistant director, broadening her creative spectrum. Her latest collabs include Shein, Alrajhi Bank, mark and Save, etc.
Eleen Suliman
Eleen Suliman is one of the well-known female influencers in the Middle East. She often posts beauty tutorials and product reviews, some of which gain millions of views. she has also partnered with top magazines like Elle Arabia and Vogue Arabia and has sat at front-row fashion events, including red carpet shows like Dubai Fashion Week, Cannes 2022 film festival, and Joy Awards.
Shouq
Shouq is a popular Female Instagrammer in Saudi Arabia known for her aesthetic content with themes of fashion, beauty, and luxury lifestyle. In recent times she has worked with brands such as Tory Burch, Loreal, Coach, Puma, Burberry, and more. Shouq has also appeared on Riyadh Fashion Week 2024's runway as well as at the Red Sea Film Festival and Saudi Cup.Â
Sarah Alwadani
Sarah Alwadani is one of the well-known female influencers in the Middle East known for sharing content around lifestyle and including her family in pictures and reels. She is known to create fashion content, ranging from designer dresses, and handbags, to cosmetics. As a mother of four, she sometimes shares her life with her children, interweaving domestic life with her glamorous persona.
Rand Alshehili
Rand Alshehili is a young Saudi Arabian female influencer, singer, and fashion model who has gained fame for her engaging Instagram content. Her content thus mostly revolves around fashion, travel, and lifestyle photos. Her Instagram indicates her love for traveling, pottery, and art since she has visited countries like South Korea, Italy, and Malaysia. She has also modeled in the Shein Kids Fashion Show and worked with top brands such as Gucci, Dior, and Riva Kids. Rand also makes appearances on Snapchat, sharing behind-the-scenes pictures of her daily life with her followers
Conclusion
As we wrap up, it's evident that Female influencers on Instagram in Saudi Arabia are here to stay and leave their unique mark on industries such as lifestyle, travel, music, fashion, and beauty. Through their content, they influence women not just in Saudi Arabia but worldwide. Consequently, Saudi Arabian brands are keen to work with all the top Female influencers in Saudi Arabia to reach a wide audience and popularize their brand name.Â